Saher Jafri, an East Coast based artist collaborated with Phulkari Co. to create the Pehli Nazar crewneck. Here is a little something from her:
"As an artist and designer, my vision has always been to bring South Asian artistic traditions into street-wear style. The collaboration with Phulkari Co was created as a tribute to the beautiful South Asian ladies of our time. Phulkari is embedded throughout her dupatta, and henna swirls in and out of the folds. She is elegant and understated, with a sparkle in her eyes. The design brings back the traditions I carry in my memories, which revolve around mehndi, or henna - the magic that transforms our hands and shows me so many possibilities for my art to go."
- Saher Jafri